Dynamic and innovative Creative Director with extensive experience leading cross-functional teams to create compelling visual stories and impactful brand experiences. Proven track record in building scalable creative teams to support business growth strategies.
I began my career as a graphic designer, where I honed my skills in various creative roles spanning areas of retail, sports, greetings cards and display graphics. Over the years, I transitioned into various senior design and creative management positions, before stepping into my current role of Creative Director at Leading Edge.
Over the past 10 years I have specialised in building and leading high performing creative teams, streamlining process and driving a culture of best in class design solutions, with a strong emphasis on development, coaching and mentoring.
Collaboration is key for a successful creative process. I work closely with cross-functional teams, including production, digital, copy, marketing and sales, to ensure that every project not only meets but exceeds expectations.